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Grid

Grid (previously SaaSGrid) is a financial intelligence platform built for B2B SaaS companies. By centralizing revenue, retention, pipeline, and operational data, Grid gives teams a unified source of truth for real‑time SaaS metrics, helping finance, RevOps, and leadership make confident decisions without manual spreadsheets or fragmented reports.

Year:

[2024 — Present]

Industry:

B2B SaaS, Analytics & BI, Fintech/Revenue Ops

Project Scope:

Brand Architecture, CRO, Website Design, Webflow Development

Partnership Timeline

Our partnership with Grid has evolved alongside their product and brand. What began as a focused onboarding and development engagement grew into a full website revamp, and now a complete brand transformation. As Grid enters its next phase of growth, we continue to support how the product is positioned, experienced, and scaled.

Late 2024

Early 2025

Early 2026

Onboarding &
Initial Build

Grid onboarded us for initial page development and foundational improvements to support their early product and marketing needs. This phase focused on speed, clarity, and setting a solid base for future growth.

Full Website Revamp

As Grid scaled, they trusted us to lead a complete website revamp. We reworked the structure, design, and experience to better reflect the product’s value and support a more mature go-to-market motion.

Brand & Platform Redefined

With Grid entering its next phase of growth, we partnered again to lead a complete brand transformation, including a new identity, logo, and website. This ongoing collaboration is focused on redefining how Grid shows up as a more established and scalable SaaS product.

Brand Identity

Grid’s brand identity harmonizes precision with approachability, reflecting its role as both a rigorous analytics engine and a user‑centric platform. Clean typography, a restrained visual palette, and modular layout systems reinforce clarity at scale, while structured data visuals support the platform’s purpose of turning complex business information into actionable insight.

//01

Platform Experience

We partnered with Grid to present its analytics platform with clarity and focus. By organizing core features, workflows, and key metrics into an intuitive structure, the website makes the product easy to navigate and understand, supporting clearer conversations and faster alignment.

//02

Use Case Highlight

We worked with Grid to surface its most important use cases in a clear, role-driven way. The website highlights how teams across GTM, finance, and leadership access the metrics that matter most, from pipeline movement and board KPIs to revenue and efficiency signals. By organizing these views into a focused, easy-to-navigate experience, the site makes Grid’s core capabilities immediately understandable without overwhelming visitors.

//03

Revenue Insights

Gain a deeper understanding of how revenue moves through your business. Grid surfaces granular drilldowns across bookings, customers, and contracts, turning complex financial data into clear, actionable insights. With unified dashboards and CRM integrations, teams can track performance, identify trends, and make faster, more confident decision

Impact Snapshot

We revamped Grid’s website to make its value immediately clear to operators, executives, and investors. By reorganizing the experience around core workflows, key metrics, and real use cases, the site helps visitors understand what Grid does and why it matters within seconds. This clarity reduced friction in sales and investor conversations, supported stronger inbound interest, and gave the team a scalable foundation to support continued growth.

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Impact Snapshot

Design and CRO updates delivered measurable improvements across engagement and conversion. By refining the customer journey and reducing friction at key decision points, Pickle saw stronger performance from new visitors while maintaining a consistent brand experience across web and mobile.

323

New Visitor Engagement Rate

257

New Visitor Conversion Rate

New Visitor Session Rate

“The Brickell team have been incredible partners. They are super knowledgeable about B2B websites, and have worked with us closely through ideation, design, and execution. We’re thrilled with our website and couldn’t have done it without them.”

Ethan Ruby

CEO, Grid

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