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Lerer Hippeau
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Year:
2024
Industry:
Venture Capital, Tech
Project Scope:
Website Development, Animation
Backing Visionary Founders
About Lerer Hippeau
Brickell Digital was brought on board to develop the Lerer Hippeau website, delivering a robust, responsive, and engaging digital platform that embodies the firm’s innovative spirit. Our development work focused on building a scalable site with dynamic key sections—including the Portfolio and Team pages—to effectively showcase Lerer Hippeau’s impressive investments and the people behind its success.
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Brand Identity
The brand identity for Lerer Hippeau is defined by a modern and cohesive aesthetic, using Neue Haas Grotesk Display Pro for both display and body. This typeface brings clarity and a sense of forward momentum, reflecting the firm’s dynamic approach to investing. The color palette—featuring Blue Ribbon, White, Shamrock, Black, and Ripe Lemon—ensures a bold yet approachable presence. Together, these elements create a balanced visual language that embodies Lerer Hippeau’s mission to champion ambitious founders, bridging innovation and accessibility.
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Insights
This project highlighted that maintaining a clear, investor-focused narrative requires both collaboration and precision. With a portfolio section that neatly categorizes investments by stage, category, and sector, we provided funds with an insightful framework that supports rigorous analysis and decision-making.
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