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Miami Buildathon
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Year:
2024
Industry:
Tech, NFT, Hackathon
Project Scope:
Brand Architecture, Logo, Brand Identity, Social Graphics, Print Assets, Website Design, Webflow Development, Event Production
IRL Innovation Festival for Everyone
About Miami Buildathon
A 3-day innovation festival in partnership with Miami NFT Week that assembled 500+ top minds in tech, design, & strategy to work on Web3’s biggest problem spaces. An idea to build a passionate community quickly transformed into the largest Web3 hackathon in the southeast United States with $45,000+ in prizes distributed.
Miami Buildathon Gallery
Explore the Miami Buildathon Gallery, showcasing the extraordinary innovations and collaborations from our 3-day festival. This gallery provides a comprehensive recap of the event. Witness how over 500 top minds in tech, design, and strategy collaborated to tackle Web3’s biggest challenges,
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Brand Identity
The Miami Buildathon's brand identity is a fusion of modernity, innovation, and dynamic energy. Our design utilizes Work Sans for display text, offering a clean and professional look, while Courier for body text adds a classic tech culture touch. The vibrant color palette, featuring bold hues like magenta, light green, and orange, signifies creativity, growth, and enthusiasm. Balancing these are neutral tones of white, black, and slate gray, providing clarity and sophistication. This cohesive brand identity encapsulates the event's mission to promote creativity, inclusivity, and community in the web3 and tech innovation space.
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Our Approach
Our approach to the Miami Buildathon project was comprehensive and collaborative, ensuring every detail aligned with the event's dynamic and innovative spirit. We began with in-depth R&D and strategic sessions to fully encapsulate the event’s vision and goals, integrating modern aesthetics with functional elements. Key steps included:
- Research and Planning: Understanding the target audience and market trends to create a relevant and engaging design.
- Design and Development: Employing a seamless blend of Work Sans and Courier fonts for a modern yet tech-savvy look, and selecting a vibrant color palette to evoke energy and creativity.
- Announcement & Promotion: Crafting a robust announcement and promotion strategy through social media, email campaigns, and partnerships to attract participants and generate buzz.
- Event Planning: Organizing detailed schedules and managing logistics such as venue setup, attendee registration, and on-site support to ensure smooth event operations.
- Event Execution: Ensuring all planned activities, from keynotes and panels to workshops and networking sessions, were delivered seamlessly, providing on-site support to handle any issues.
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Impact
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Had
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Social Media & Promotional Graphics
To extend the reach and impact of the Miami Buildathon, our team also designed a suite of engaging social media & announcement graphics. These visuals were crafted to resonate with the event's energetic and innovative vibe, using the established brand fonts and color palette for consistency.
The graphics included promotional posts, event countdowns, participant spotlights, and highlights of key activities. Each design was optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking online presence helped amplify the Buildathon's message, attract participants, and build a vibrant online community around the event.
Printable Designs and Assets
In addition to digital media, we created a range of printable designs and assets to enhance the physical presence of the Miami Buildathon. These included banners, posters, flyers, event badges, and other collateral, all meticulously designed to maintain brand consistency and visual appeal.
Our team ensured that each printed material was not only visually engaging but also functional and informative, guiding participants and creating a cohesive event experience. The use of the vibrant color palette and modern fonts ensured that all printed assets stood out, reinforcing the dynamic and innovative spirit of the Buildathon in every physical touchpoint.
"Working with Brickell Digital on the Miami Buildathon was an incredible experience. Their creativity, professionalism, and attention to detail brought our vision to life in ways we couldn’t have imagined. From the website and social media graphics to the printables and overall branding, every element was meticulously crafted and perfectly executed. The feedback from our participants has been overwhelmingly positive, and we couldn’t be happier with the results. We highly recommend Brickell Digital for any project that demands innovation and excellence."
Michael Rebozo
Event Coordinator, Miami Buildathon
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