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Knight Society
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Year:
2022
Industry:
Tech, NFT, Blockchain, NIL
Project Scope:
Brand Architecture, Visual Design, Web Development, Social Campaigns & Content, Polygon Smart Contract Development & Deployment
Transforming Athlete Support & Fan Engagement with The Knight Society
About Knight Society
The Knight Society is a Rutgers-based community founded by athletics legends Geo Baker and Eric LeGrand. Dedicated to supporting RU student-athletes, Knight Society focuses on providing NIL deals and enhancing the alumni and supporter network experience. With the implementation of Web3 initiatives, we have successfully onboarded over 2,400 members, creating a robust and innovative community that bridges the gap between athletes and their supporters. Join us in revolutionizing the way student-athletes and alumni connect and thrive.
Knight Society Gallery
The vibrant and dynamic spirit of Knight Society is captured in our gallery, which highlights the strong community bonds that develop as student-athletes, alumni, and supporters come together at various events. The images depict the excitement of dual fan/athlete experiences, NIL deal signings, and networking opportunities, showcasing the camaraderie that defines Knight Society and its mission to support and connect RU student-athletes with their dedicated network.
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Brand Identity
The Knight Society brand identity is bold and distinguished, embodying the spirit of excellence and community. The logo, featuring the initials "KS" and a shield, symbolizes strength, unity, and the legacy of Rutgers athletics. The color palette includes white for purity and clarity, black for elegance and sophistication, and rusty red for passion and energy. This cohesive visual identity captures the essence of Knight Society, highlighting our commitment to supporting student-athletes and fostering a strong alumni network.
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Our Approach
Brickell Digital’s approach for Knight Society was both strategic and comprehensive, incorporating branding, web development, social campaigns, and Polygon smart contract development. We crafted a cohesive brand identity that reflects their mission and values. Our web development provided a seamless online experience, while targeted social campaigns boosted their reach and engagement. Polygon delivered a secure platform for NIL deals and community interactions. This integrated strategy fueled Knight Society's growth and success.
Impact
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Social Media Graphics
Our team at Brickell Digital meticulously crafted social media graphics optimized for various platforms, ensuring clarity and engagement whether viewed on mobile or desktop. This cohesive and visually striking social media presence amplified the Knight Society message, attracting participants and building a vibrant online community. Our designs successfully engaged a community of over 2,000 members across Discord, Instagram, and Twitter. Utilizing our established brand fonts and color palettes, we maintained consistency and strengthened the Knight Society’s brand identity.
Printable Designs and Assets
Our team at Brickell Digital was responsible for the branding and printable assets of Knight Society, employing a strategic approach to establish a strong visual identity. We designed gold and silver knight cards that served as NFT membership passes, creating a premium experience for members. For in-person events, we developed banners and signage to ensure consistent brand representation. We also crafted announcement graphics to launch the brand and enhance social media engagement. Event stickers were designed to increase brand interaction and visibility among attendees.
"Brickell Digital delivered outstanding results for Knight Society. They helped us launch the brand and in doing so crafted a strong brand identity, developed an engaging website, and ran effective social campaigns that boosted our reach. Their comprehensive approach to launching brands significantly helped with our rapid growth."
Geo Baker
CEO of Knight Society
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