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Shrimp Society
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Year:
2021
Industry:
Tech, NFT, Blockchain
Project Scope:
Brand Architecture, Visual Design, Solana Smart Contract Deployment, IRL Event Production
Scaling Community and Revenue with Shrimp Society NFTs
About The Shrimp Society
The Shrimp Society is a startup accelerator and a community of early-stage entrepreneurs in Miami, FL. Brickell Digital was commissioned in October 2021 to handle all aspects of Web3 strategy, marketing artwork, and development. Through our work we grew the community 19x (from 100 to 1900 members) and raised $350,000 through the sale of Shrimp NFTs.
The Shrimp Society Gallery
In the below gallery, you can see the excitement of Shrimp Society events where members engage in discussions and networking. The unique NFT membership pass artwork embodies the spirit of Miami entrepreneurs, highlighting the essence of the local startup community.
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Brand Identity
The Shrimp Society brand identity is vibrant and dynamic. The neon logo with a stylized shrimp icon symbolizes innovation and community. The bold color palette includes white, black, teal, light blue, purple, pink, red, orange, yellow, and green. These colors capture energy, creativity, and inclusiveness. This visual identity reflects our mission to support and elevate early-stage entrepreneurs.
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Our Approach
At Brickell Digital, our approach to driving success for The Shrimp Society was multifaceted and tailored to the unique needs of early-stage entrepreneurs. Here's how we achieved remarkable results for the Shrimp Society project.
Key steps included:
- Community Building: We focused on fostering a strong, engaged community by creating meaningful connections among members and providing valuable resources to support their entrepreneurial journeys.
- Branding & Marketing: Our comprehensive branding and marketing strategies positioned The Shrimp Society as a leader in the startup ecosystem, attracting new members and increasing visibility.
- NFT Artwork: We developed unique and captivating NFT artwork that resonated with our community, driving engagement and sales.
- Solana Smart Contract Deployment: By leveraging the power of Solana, we ensured efficient and secure smart contract deployment, enhancing the functionality and reliability of our NFT offerings.
- IRL Event Production: We brought the community together through expertly organized in-real-life events, creating memorable experiences and strengthening community bonds.
Insights
At Brickell Digital, our work with Pickle provided valuable insights into user behavior and the unique design requirements of working with a primarily female-oriented brand.
We implemented strategic CRO changes, significantly improving user conversion rates by optimizing CTA placements, refining colors, and establishing text hierarchy. Rethinking Pickle’s CTAs and implementing well-placed informational text guided visitors much more seamlessly through the conversion funnel.
Maintaining a consistent visual design with a well-structured color scheme and font hierarchy proved crucial for user retention and satisfaction.
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Impact
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Printable Designs and Assets
"We had the opportunity to work with Brickell Digital on multiple projects over the past few years - really can’t recommend their services enough. We have worked with them on tons of different marketing initiatives, and they have worked with several of the startups in our incubator program. They are great to work with, super responsive, and their customer service is really amazing as well. Again, can’t recommend enough.”
Chris Daniels
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