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Crew AI
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Year:
2024-2025
Industry:
Tech, AI, Automation
Project Scope:
Brand Architecture, Brand Identity, Website Design, Webflow Development
The Leading Multi-Agent Platform
About Crew AI
Crew AI is a multi-agent framework designed for orchestrating autonomous AI agents, enabling them to collaborate on complex tasks through assigned roles. Brickell digital was assigned to act as a sidecar in GTM with a suite of brand architecture, content, and CRO services.
Brand Identity
For Crew AI’s brand identity, we focused on creating a modern, dynamic look that reflects innovation and technological sophistication. We selected Gellix for headings, ensuring bold, impactful communication, and Inter Display for body text, offering readability and professionalism. The color palette includes Energetic Coral (symbolizing action), Deep Teal (innovation), Charcoal Black (sophistication), Sandstone Gold (trust), and Pure White (balance). Together, these elements form a cohesive, visually striking identity that communicates Crew AI’s forward-thinking ethos.
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Results
For Crew AI, we acted as a strategic sidecar to their go-to-market motions, closely collaborating on every facet of their brand update. We delivered an updated website, refreshed sales materials, engaging event collateral, and more, ensuring that every piece aligned with their evolving GTM strategy. This hands-on approach not only streamlined their brand messaging but also boosted overall engagement across multiple channels.
+164%
Form Conversion Rate
+30%
Pages Per Session
+19%
Click Through Rate
Our Approach
For the CrewAI project, our approach was centered around delivering a comprehensive, user-focused solution. We designed a sleek, modern website that clearly showcases CrewAI's capabilities and offerings, with a focus on Conversion Rate Optimization (CRO).
Key steps included:
- Strategic Alignment: Collaborated closely with Crew AI to understand and refine their GTM strategy, ensuring every deliverable aligned with their business objectives.
- Brand Refresh: Updated their visual identity and messaging to resonate with the target audience, ensuring consistency across all channels.
- Creative Development: Designed and produced an updated website, along with refreshed sales and event materials, to strengthen Crew AI's market presence.
- Agile Execution: Deployed the updates efficiently, and provided continuous optimization and support.
- Analytics Suite: We implemented a robust analytics suite for Crew AI, integrating tools to track sessions, heatmaps, and user interactions. Alongside comprehensive reports and actionable hypotheses, we conducted A/B testing to refine the site’s performance and optimize it for maximum conversions.
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Insights
Our work with Crew AI revealed the critical importance of aligning every customer touchpoint with a coherent GTM strategy. Refreshing their website, sales materials, and event collateral led to more consistent messaging, which in turn boosted engagement and conversion rates. Additionally, our agile, collaborative approach allowed us to quickly iterate and refine these assets based on real-time market feedback, solidifying Crew AI's market position.
"Brickell Digital has been an incredible partner throughout our ongoing brand refresh & CRO project. Rapid turnarounds & highly communicative - always with a unique creative vision. Highly recommend this team to any startups looking to move quickly without sacrificing quality.”
João (Joe) Moura
Co-Founder at CrewAI
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