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Craft Ventures
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Year:
2023-2025
Industry:
Tech, AI, Venture Capital
Project Scope:
Brand Architecture, Fund Support, PortCo Support
A Venture Network Partner: Platform & PortCo Support
About The Partnership
By joining forces with Craft Ventures under the Brickell Digital Venture Network, we provide ongoing internal & external creative and operational support to both the platform team and portfolio. We tackle everything from internal brand requests, website work, and event initiatives to portfolio company rebrands—offering a complete toolkit of brand architecture, design, deep analytics, and conversion rate optimization solutions.
Supporting the Platform Team
Collaborating closely with the platform team, we work alongside Craft team members on a wide array of projects. We’re an integrated partner in strategic communications, using design as the cornerstone of our collaborative approach.
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Brand Identity
Craft Ventures’ brand identity utilizes the Pragmatica Extended and Approach Mono fonts, symbolizing a blend of sophistication and professionalism. Complementing these fonts is a carefully curated color palette—featuring Cinabar, Wild Sand, Makio, Elephant, and White—that balances vibrant energy with a refined, modern aesthetic.
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Results
HackAIthon // CISO, CxO Council
In 2014 and 2015, Brickell Digital collaborated with Craft on HackAIthon, architecting the brand’s identity for all digital and to-print assets. Additionally, we supported the launch of the CISO/CxO council, which unites cybersecurity industry experts to guide portfolio strategy. We ensured the launch aligned with Craft’s core market positioning.
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Supporting the Portfolio
Through our partnership with Craft Ventures, we equip portfolio companies to scale confidently as a fully integrated branding partner. We assist investments in GTM with strategic market positioning and funnel optimization work.
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“Brickell is my secret weapon. Whether it's spinning up a new website for a project, spiffing up our primary site, or whipping up graphics for content/social, they always go above and beyond. They bring creative ideas, a sharp eye for design, and quick turnaround to projects big and small. Best of all, they are a joy to work with. Highly recommend!”
Caroline Brayson
Communications at Craft Ventures
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