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Friends & Family Capital
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Year:
2024-2025
Industry:
Venture Capital
Project Scope:
Brand Architecture, Website Design, Webflow Development
Empower Founders, Transform Industries
About Friends & Family
Friends & Family Capital is a venture capital firm that backs visionary founders to transform markets and solve critical real-world problems. They are the trusted partner for founders and CFOs, offering deep operational expertise, hands-on support and strategic advice to build and scale world-class finance functions and operations during critical growth phases. In our engagement, Brickell Digital was tasked with rethinking the brand architecture of the firm.
Brand Identity
We established the Friends & Family Capital brand identity by pairing Neue Montreal and Inter Display, striking a balance between sophistication and approachability. Neue Montreal’s timeless, refined aesthetic conveys the trust and professionalism essential for a VC firm, while Inter Display’s modern clarity ensures accessibility and forward-thinking appeal.
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Results
Our Approach
For the Friends & Family Capital website, we focused on creating a polished, modern design that reflects the firm's credibility and forward-thinking vision. Through collaboration and strategic execution, we delivered a platform tailored to their goals.
Key steps included:
- Discovery & Strategy: Defined goals, audience, and brand identity to guide the project.
- Custom Design: Created a clean, professional design with intuitive navigation.
- Scalable Development: Built a responsive, high-performance website in Webflow for long-term growth.
- Collaborative Iteration: Refined the site with client feedback to ensure alignment with their vision.
- Launch & Go-to-Market: Delivered a ready-to-launch site to elevate their digital presence.
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Insights
A clean, intuitive design is key to elevating a VC firm's credibility and approachability. Collaboration and attention to detail were essential in crafting a digital presence that aligns perfectly with the client's vision and goals.
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