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Better Ventures
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Year:
2024-2025
Industry:
Venture Capital
Project Scope:
Brand Architecture, CRO, Website Design, Webflow Development
Building a Better World
About Better Ventures
Better Ventures partners with founders who leverage science and technology to build what they call the Better Economy—a place where both people and the planet can truly flourish. Brickell Digital was tasked with rethinking the way the venture capital firm presents its outwardly facing brand.
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Brand Identity
For Better Ventures, we designed a brand identity that embodies professionalism, trust, and innovation. The pairing of Neue Montreal and Inter Display creates a balance of bold sophistication and approachable clarity. The color palette, featuring Picton Blue, Cello, and neutral tones like Merino and Gray, conveys confidence and stability while maintaining a clean, modern aesthetic. This identity perfectly aligns with Better Ventures’ mission to drive impactful and forward-thinking investments.
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Results
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Our Approach
We took a multi-phased approach for Better Ventures. It began with in-depth research into their target audience and strategic planning. By weaving modern design trends into every decision and collaborating closely with the Better Venture team, we made sure every detail—from the visual style to the messaging—stayed true to Better Ventures’ values and goals.
Key steps included:
- Research, Planning & Messaging: Understanding the target audience and market trends to create relevant and engaging designs and messaging to cater to both LPs and founders.
- Design and Development: Designing a modern yet venture-savvy look, and selecting a vibrant color palette to evoke trust and growth.
- Iterative Feedback: Collaborating closely with the Better Ventures team to refine the design through multiple iterations.
- Execution and Support: Implementing the design across digital and print mediums, followed by continuous support to ensure smooth functionality and engagement.
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“Working with Brickell Digital was an absolute joy. Their clear communication and quick turnaround on weekly feedback made the entire process seamless, and they completely transformed our website into something truly stunning. What could have been a stressful project turned out to be a breeze thanks to their professionalism and expertise!”
Katie Andresen
Head of Platform, Better VC
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