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Pickle
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Year:
2024
Industry:
Fashion, Tech, SaaS
Project Scope:
Brand Architecture, CRO, Website Design, Webflow Development
Rethinking a P2P Fashion Marketplace
About Pickle
Pickle is a transformative peer-to-peer rental marketplace that began with a bold idea for sustainability and mindful consumption. Brickell Digital was tasked with rethinking the brand architecture of the website and optimizing their website for app downloads.
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Brand Identity
We defined Pickle’s brand identity through a curated blend of two fonts, Peachi and Raleway. This combination evokes a subtle sense of elegance, exuding sophistication and professionalism. This dynamic synergy is a powerful symbol of Pickle's ambition to present itself as an iconic name within the fashion industry while driving community engagement among members.
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Results
We first refined the style guide, establishing consistent usage of colors and fonts. During the design phase, we applied our high-converting landing page framework throughout the site to rethink the customer journey. The site was then designed in Figma, with all interactions prototyped before kicking off development in Webflow. Period over period conversion results were tracked, resulting in significant, quantifiable improvements.
+323%
New Visitor Engagement Rate
+257%
New Visitor Conversion Rate
+10%
New Visitor Session Rate
Our Approach
In our partnership with Pickle, we focused on enhancing user experience by re-establishing the color hierarchy and rethinking the usage of preexisting content. After a focus on optimizing external messaging, customers were able to quickly understand the platform and its purpose.
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Insights
We implemented strategic CRO changes, significantly improving user conversion rates by optimizing CTA placements, refining colors, and establishing text hierarchy. Rethinking Pickle’s CTAs and implementing well-placed informational text guided visitors much more seamlessly through the conversion funnel.
Maintaining a consistent visual design with a well-structured color scheme and font hierarchy proved crucial for user retention and satisfaction.
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“Brickell was awesome to work with. They gathered requirements quickly and showed clear design direction throughout the process. The time from project start to launch was impressive.”
Brian McMahon
Founder & CEO, Pickle
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